An online store today needs to offer much more than simply displaying products and receiving orders. Managing prices, inventory, customers, payments, and shipping requires a reliable system that simplifies day-to-day operations and gives customers a high-quality shopping experience.
That is why we developed the Webshop module for our wCMS system, which brings website management and online sales together in a single administrative environment.
Webshop lets you manage products, categories, variants, inventory, orders, customers, and promotions, with integrated online payment and shipping solutions. At the same time, it retains the flexibility needed to tailor the design, sales processes, and additional features to specific business needs.
Whether you are launching a new online store or want to add sales capabilities to your existing website, wCMS Webshop provides the technological foundation for easy management and the continued development of your online business.
Product and Category Management
A well-organized catalog is the foundation of every online store. wCMS Webshop makes it easy to add and edit products, organize them into categories, and manage prices, inventory, and availability.
For each product, you can define a name, description, price, item code, photos, and other information important to customers. You can temporarily hide products, feature them in your offer, or link them to the appropriate categories.
Photos and galleries are managed through the shared wCMS media library, while the visual editor enables high-quality presentation of product descriptions and technical specifications.
Product Variants Without Duplicating the Catalog
Products available in different sizes, colors, package sizes, or other versions can be organized under a single product.
Each variant can have its own price, SKU code, inventory, and photo, while customers can easily select the combination they want before adding it to their cart.
This approach makes catalog maintenance easier, reduces unnecessary content duplication, and gives customers a clearer way to browse and select products.
Bulk Product Import from Excel
For stores with a large number of items, we have developed product import and updates via Excel (XLSX) files.
The system lets you add new products and update existing ones based on their SKU codes, including prices, inventory, categories, variants, and other basic information.
Before confirming an import, the administrator receives an overview of changes and any errors, reducing the possibility of unwanted data changes.
This feature is especially useful for stores that regularly update a large number of products or prepare data in external business systems.
Sale Prices, Discounts, and Promotional Coupons
Webshop includes advanced promotion management features that let retailers easily create special offers and sales promotions.
Discounts can be applied to individual products, variants, categories, or the total cart value. Supported options include percentage discounts, fixed-amount discounts, and free shipping, with the option to define a duration and additional conditions.
Promotional coupons let customers activate benefits by entering the relevant code during checkout, while the system automatically checks the eligibility conditions.
Customers can clearly see regular and promotional prices, savings, and the total order value.
Easy checkout and a clear shopping cart
Customers have a simple path from browsing the catalog to successfully placing an order.
They can search for and filter products, view photos and features, and select the appropriate variant and quantity.
The shopping cart and checkout display products, quantities, prices, discounts, taxes, shipping, and the total order amount, so customers have a clear overview of all costs before confirming their order.
Customers can shop as registered users or as guests who do not wish to create an account.
Returning customers can log in, use saved addresses, and view previous orders, making future purchases easier.
Secure online payments via Stripe
wCMS Webshop includes integration with Stripe Checkout for online card payments.
During payment, customers are redirected to Stripe’s secure interface and, once the process is complete, returned to their order overview.
Card details are not stored in the webshop, while the system checks the payment status through secure communication with Stripe.
The merchant uses their own Stripe account, maintaining a direct relationship with the payment service provider and control over payment collection.
The administration interface lets you view payment statuses, resume payment for unpaid orders, and initiate partial or full refunds.
In addition to card payments, the system also supports bank transfers and cash on delivery, depending on the store’s needs.
Shipping and integration with BOX NOW parcel lockers
Different products and markets require flexible shipping options. wCMS Webshop lets you define shipping methods, associated costs, and the areas where they are available.
Shipping rules can be tailored to individual countries or groups of countries, including the European Union market.
We also developed a BOX NOW parcel locker integration, which lets customers select their preferred parcel locker on an interactive map during checkout.
The selected location is automatically saved with the order, while administrators can prepare the shipment through the webshop, download the shipping label, and track its status.
This makes the delivery process easier for both customers and merchants, with less manual data entry and fewer administrative steps.
Order and inventory management
All orders are available through a centralized administration interface, with a detailed overview of the products ordered, customer information, prices, discounts, taxes, and shipping.
Order, payment, and shipping statuses are tracked separately, providing a clearer overview of processing progress.
Administrators can update statuses, record payments, resend order confirmations, and manually create orders received through other communication channels.
The system automatically checks product availability and tracks reserved quantities, reducing the risk of selling products that are no longer available.
Appropriate stock adjustments for canceled orders are also supported, with separate control over returning products to the warehouse after refunding the customer.
Sales to individuals and businesses
The webshop is tailored to B2C and B2B sales, with appropriate customer details and the option to calculate tax according to the type of transaction.
For purchases by businesses, entering an OIB or VAT ID is supported, as is verification of European tax numbers through the VIES system.
For eligible cross-border transactions between businesses within the European Union, the reverse charge mechanism can be applied, subject to verification of the prescribed conditions.
This makes the webshop suitable for merchants who do not sell their products exclusively in the Croatian market.
Automated notifications and customer communication
Timely order information is an important part of a high-quality customer experience.
wCMS Webshop includes automated email notifications for order confirmations, status changes, user registration and other important events during the purchasing process.
Message templates can be edited through the administration interface, including the text, logo, colors and other elements of the store's visual identity.
Administrators can access the sending log and resend individual notifications as needed.
Responsive design, multilingual support and SEO optimization
The public-facing part of the webshop is developed using Nuxt 4 technology, with a separate layer for sales functionality.
This architecture makes it possible to create a custom online store design, tailored to the brand's visual identity, without having to redevelop the core catalog, cart and ordering functionality.
Customers are provided with a clear, responsive display on computers, tablets and mobile devices.
Croatian and English interfaces are supported, along with the ability to edit product and category translations.
Special attention has been paid to SEO optimization, including search engine data management, structured product data and content customization for sharing on social media.
A webshop that grows with your business
One of the main advantages of our solution is that Webshop is not a separate, standalone application, but an integrated module of the wCMS system.
Alongside online sales, you can use posts, informational pages, multimedia content, contact forms and other website features.
Administration remains centralized, while the design and individual business processes can be adapted to the project's needs.
Because we develop the system ourselves, additional features and integrations with external business systems can be arranged, such as ERP, warehouse solutions, other payment systems or fiscalization.
Such integrations are defined according to the specific requirements of the project, independently of the webshop's core functionality.
Launch an online store tailored to your business
Whether you are launching your first online store or looking for a more flexible solution for existing sales, our wCMS Webshop module enables you to manage products, customers, orders and website content all in one place.
Contact us to arrange a Webshop module presentation. We’ll show you how product and order management works, what options are available, and suggest a solution tailored to your product range, market, and business processes.