Content management system wCMS

A new service, an important announcement, a seasonal offer. When something changes in your business, your website needs to be ready. With wCMS, you can manage everyday content yourself, without writing code or waiting for every change.

wCMS is our in-house developed, modular system for managing websites, digital content and business features. It began as a solution that enabled users to easily edit their websites, and through continuous development has grown into a comprehensive platform for managing content, online sales, bookings, customer inquiries and AI-powered communication.

Unlike general-purpose CMS solutions that often rely on a large number of separate plugins, we develop wCMS as an integrated system in which individual modules work together and use a shared administrative environment. This makes everyday work easier for users while retaining the flexibility needed to develop specific features.

Whether it’s a business website, an information portal, an online store or a tourism offering, wCMS adapts to the project’s actual needs, without burdening users with features they don’t need.

At the heart of wCMS is a clear administrative interface that lets users edit their website content themselves, without any programming knowledge.

The system lets you manage pages, posts, categories, authors, navigation, content blocks and other website elements. Text is edited using a visual editor, with the option to add photos, galleries, videos and other multimedia content.

Posts can be prepared in advance, their availability scheduled, linked to other content or organized into thematic sections. This makes wCMS suitable both for business websites that are updated occasionally and for portals that publish a large number of new articles every day.

Centralized media library makes it easy to organize photos, documents and other files, and reuse them in different parts of the website.

Projects that require additional flexibility can make use of customizable templates, additional content fields and visual editing of supported parts of the page.

A contact form is often one of the most important elements of a business website. That’s why we developed an advanced Forms module in wCMS, which lets you create and manage different types of forms yourself, without additional programming. advanced Forms module, which lets you create and manage different types of forms yourself, without additional programming.

Users can create contact forms, quote requests, event registrations, surveys, questionnaires and other forms tailored to their business processes.

For each form, you can define field types and order, required information, validation rules, helper text, notification recipients and the appropriate GDPR consent.

The data received is stored in a database, where administrators can review and process it further. It can be exported to Excel if needed, and the system also lets you define how long records are retained.

Forms can be linked to different pages, posts and content blocks. Multiple languages are also supported, and fields and their associated text can be translated automatically using the integrated AI system.

This way, a website becomes more than a simple communication channel—it becomes a tool for structured collection and processing of business inquiries.

For projects that require online sales, we have developed integrated Webshop module, which enables the management of products, customers, orders, and sales processes from the familiar administration interface.

The module supports a product catalog with categories, galleries, variants, and stock levels. Different sizes, colors, or other combinations can be managed within a single product, with separate prices, codes, and availability.

For stores with a large number of products, particularly useful is importing and updating products using Excel files, which significantly simplifies catalog maintenance.

The Webshop includes a shopping cart, user accounts, order management, promotional prices, discount coupons, tax calculation, and various delivery methods.

For online payments, integration with Stripeis available, and for delivery, connection to BOX NOW parcel lockers. Bank transfer and cash on delivery are also supported, as is sales to individuals and businesses with EU VAT ID verification through the VIES system.

The online store's appearance is adapted to the client's visual identity, while sales functionality is separate from the presentation layer. This gives us a flexible solution that can be further developed and connected with other systems.

The Webshop is an optional wCMS module, which means we can add it to an existing project or use it as the basis for building a new online store.

For tourism projects and rental property owners, we have developed the Booking module, which connects accommodation listings, price lists, availability, and reservations directly to the website.

Owners of apartments, holiday homes, and other accommodation facilities can manage accommodation units, seasonal rates, minimum stay durations, and occupancy calendars.

Visitors can view available dates, select arrival and departure dates, and get an automatic calculation of the total stay price, including applicable additional charges.

Reservation requests are received through the website, and the administrator decides whether to accept them. The system checks availability and prevents confirmed reservations from overlapping.

With a clear calendar, manual reservation entry, and automatic email notifications, the Booking module reduces administrative work and enables direct communication with guests through your own website.

One of the more recent additions to wCMS is the AI chatbot module, developed to automate communication with visitors and provide information based on the actual content of the website.

Unlike simple chatbots with pre-prepared answers, our solution uses artificial intelligence and its own knowledge base, enabling it to understand user questions and formulate answers based on information about your services, products, and business.

A special advantage of the module is combining predefined conversation steps with AI communication. The administrator can design a conversation flow in which visitors first select an area of interest, answer a few questions, or provide the required information, after which the AI assistant takes over the conversation.

This approach makes it possible to collect higher-quality business inquiries, guide visitors more easily, and reduce the number of repetitive questions.

The chatbot supports multilingual communication, customization of its appearance to match the website’s visual identity, and access to conversation histories and basic usage metrics.

The AI chatbot is an integral part of the wCMS ecosystem, and its knowledge base and configuration are customized for each individual client.

You can also see how this functionality works in practice on our website, where the AI chatbot is available under the name Assistant.

wCMS supports managing websites in multiple languages, with languages defined centrally and applied to supported content and system modules.

In addition to conventional manual translation, we have also developed an integrated AI system for automatic content translation, which significantly simplifies the maintenance of multilingual websites.

Users can translate individual fields or all supported content while preserving the text structure, formatting, and links. Translations can be reviewed and further edited before publication.

The system allows the use of various AI service providers, including OpenAI, Google Gemini, Anthropic Claude, and xAI Grok, while controlling access and usage costs.

AI translation is not limited to a single module, but is a functionality integrated at the wCMS level, making it easier to maintain multilingual business websites, portals, forms, and other content.

On websites where multiple employees edit content, it is especially important to clearly define responsibilities.

wCMS enables management of user roles and access permissions, so that each team member has access only to the functionality they need for their job.

Editors can prepare and publish content, administrators can manage the website structure, and access to individual modules such as forms, online stores, or bookings can be tailored to the way the business is organized.

A clear administrative dashboard provides access to important information, activities, and system functionality.

We develop wCMS using Laravel PHP, Vue 3, and NuxtJS, with a MariaDB/MySQL database.

The system is organized into three key components:

• API (Laravel PHP) - data processing, business logic, and communication with other systems.

• Administration (Vue 3) - a central interface for managing content, users, and modules.

• Frontend (NuxtJS) - the public-facing part of the website, tailored to the requirements of each project.

This architecture enables more independent development of the user interface, easier integration of additional functionality, and website customization without having to replace the entire system.

For the public-facing section, we use server-side rendering (SSR), which enables efficient content delivery and provides a high-quality technological foundation for fast loading, a good user experience and SEO optimization.

A particular advantage of our in-house CMS is the ability to develop custom modules and integrations tailored to the client's actual needs, without being limited solely to predefined features.

A high-quality website must be understandable to users as well as search engines.

wCMS lets you manage titles, URLs, meta descriptions and other SEO data, with the option to customize how they appear when shared on social media.

Integrating the CMS with modern frontend technologies enables effective control over the structure of HTML content, internal links and technical elements that are important for indexing.

This gives us a solid foundation for long-term SEO development and organic website visibility, with the option of further optimization to meet project requirements.

Today, wCMS is much more than a conventional system for editing text and images.

Its modular architecture enables a business website to grow into an information portal, sales channel, booking system or platform for communicating with users, without the need for an entirely new technological solution.

Not every project needs to use all the modules. We select and customize features based on the type of business, website content and users' specific needs.

Unlike off-the-shelf, one-size-fits-all solutions, we continuously develop and enhance wCMS, giving us greater control over the features, integrations and further development of every project.

Whether you're planning a new website, online store, tourism portal or more complex digital solution, wCMS can provide a reliable technological foundation for your project.

Contact us to arrange a presentation of the wCMS system. We'll show you how the administration works, what features are available through the various modules, and how we can adapt the system to your business needs.