Changing prices often means editing multiple spreadsheets, preparing new price lists and publishing them in different places. Cjenici is a web application that makes it easy to manage product and service prices, automatically generate public CSV files, track change history and publish digital price lists.
Users can import prepared Excel files or edit items manually, while customers can access current price lists online without needing to sign in.
The app was developed as a practical solution for entrepreneurs and small business owners who want to simplify price management and prepare for legal obligations related to displaying base (anchor) prices and publishing price lists.
Legal obligations from November 17, 2026
The Government of the Republic of Croatia has adopted decisions on displaying additional (anchor) prices and the mandatory publication of product and service price lists on websites. Their implementation, originally planned for October 1, 2026, has been postponed to November 17, 2026.
According to the published decisions, traders and service providers that sell goods or provide services to consumers and have their own websites must publish current price lists there in machine-readable CSV or XML format suitable for automated processing.
The publication requirement also applies to websites used solely to present a business. Entities that do business exclusively with other businesses (B2B), without selling to consumers, are not covered by these consumer protection obligations.
Anchor and base prices
An anchor, or base, price is the price of a product or service on a prescribed reference date. It is displayed alongside the current retail price so that consumers can compare price changes.
Two reference dates are provided:
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May 2, 2025 - for previously covered product categories, including food, beverages, cosmetics, cleaning products, hygiene products and household goods.
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September 10, 2026 - for other products and services covered by the new rules.
Under the Consumer Protection Act, new regulations have also been prepared on how to display the base price and on the content and method of publishing price lists.
The draft regulations are open for public consultation until November 13, 2026, and are scheduled to enter into force on November 17, 2026.
New proposals envisage simplifying the publication of price lists, particularly by updating them after price changes instead of publishing unchanged data every day. Certain exemptions are also provided for specific types of products and services.
The final technical requirements and publication deadlines will depend on the regulations officially adopted.
Cjenici enables centralized preparation and publication of data, with the option to adapt the publication process to applicable regulations.
From existing Excel files to public publication
Cjenici simplifies entering and publishing prices without the need to create CSV files manually.
The app supports importing XLSX and XLS files, with separate templates for products and services. Before confirming the import, users can review the data and add to or replace an existing price list.
The system allows:
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Importing Excel price lists - quickly adding or updating a large number of products and services.
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Editing prices manually - making simple changes through the administration interface.
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Anchor prices - entering reference prices and their corresponding dates.
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Automatic generation of CSV files - preparing data in a format suitable for machine processing.
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Automated daily product publishing - according to the application's existing workflow.
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Publishing price list changes - creating a new version after data changes.
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Price list archive - making previous versions publicly available for at least 30 days.
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Branch management - organizing price lists by business location.
Paid plans also allow multiple users to work with different permissions. The owner or administrator can allow collaborators to edit data or only view it.
This reduces the need to repeat administrative tasks and makes it easier to keep price lists up to date.
Digital price list accessible via QR code
In addition to public CSV files, Cjenici in paid plans lets you create a clear digital price list optimized for computers, tablets, and mobile phones.
Customers can browse the current offerings, search for products and services, and choose between list or card views without reloading the entire page.
Each digital price list has its own QR code, which remains unchanged even when prices are updated.
This makes it possible to display the QR code at the point of sale, on a counter, table, information board, or promotional material. By scanning it, customers always access the currently published version of the price list.
You can also print the digital price list and download the current CSV file.
The digital display distinguishes between the current, regular, and anchor prices, and identifies special forms of sale. When the necessary data is available, it can also show the savings amount and percentage.
The anchor price is displayed separately, together with the reference date saved in the publication.
The digital price list and QR code are additional tools for informing customers and do not, in themselves, replace the required obligations to display prices in commercial or service premises and in advertising.
The user is responsible for the accuracy of the entered data, selecting the appropriate reference date, and publishing on time. If the user is required to publish a price list on their own website, they must ensure that public files are accessible in the manner prescribed by the applicable rules.
Start for free and plans tailored to your business size
Cjenici is available through a free plan and several subscription models tailored to different business needs.
Free plan is available with no time limit and includes:
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Up to 10 products and 5 services
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One branch
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One user
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One Excel import per day
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Public CSV price list
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Archive of previous publications
A free account is activated by confirming your email address, with a limit of one free account per OIB.
Paid plans are available for more advanced features:
| Plan | Price |
|---|---|
| Start | €5 per month + VAT |
| Business | €15 per month + VAT |
| Pro | €30 per month + VAT |
Paid plans provide additional capacity and features, including a digital price list, QR code, printing, and more advanced user management.
For a six-month subscription, you pay for five months; for a twelve-month subscription, you pay for ten months.
Payment is made by bank transfer using a PDF order form with a barcode, with no card payments or automatic debits. Access to paid features is activated after the administrator confirms receipt of payment.
Simpler price management and less administration
Regardless of legal obligations, keeping price lists up to date is important for every business.
Cjenici brings data entry, current price management, digital publishing, and archiving together in one system.
Instead of maintaining Excel spreadsheets, CSV files, and digital displays separately, users can manage their data through a single administrative interface.
This simplifies daily updates, reduces the possibility of errors, and provides a clearer history of published prices.
Try Cjenici for free and prepare your business for easier price list management and publishing.
More information, package overview, and registration: www.cjenici.eu
Regulatory note: The information was updated on November 5, 2026, based on decisions published in the Official Gazette 101/2026 and 110/2026, as well as official information from the Ministry of Economy. New regulations are currently being adopted, so certain technical requirements and exemptions may be further amended.
Official sources:
