Your website may contain all the information visitors need, but they don't always find what they're looking for easily. Sometimes they have a specific question, want to compare products, or need further clarification before deciding to submit an inquiry. With an AI chatbot, they can get this information through a natural conversation, right on your website.
The AI chatbot we developed as part of our own wCMS content management system enables automated responses to questions, guides visitors to relevant services and products, and collects business inquiries. Instead of using a separate chatbot management platform, you manage its knowledge, settings, and conversations through the familiar wCMS administration interface.
What makes our solution special is the combination of artificial intelligence and a predefined conversation flow. The chatbot can answer questions freely, but it can also actively guide visitors through selecting services, gathering the necessary information, and submitting a specific request. This makes your website a more interactive communication channel that helps visitors while providing your business with better-structured inquiries.
Answers based on your website content
A quality AI chatbot needs to understand the business it represents. That's why our system lets you specify the knowledge sources it will use to formulate its answers.
You can include selected content from your existing website in the knowledge base, such as descriptions of services and products, technical specifications, terms of business, and frequently asked questions. The chatbot searches for relevant information and uses it to formulate answers tailored to visitors' questions.
In addition to publicly available content, you can expand the knowledge base with information that isn't displayed on your website. For example, you can add explanations of the ordering process, estimated production times, terms of cooperation, or answers to questions you regularly receive by email and phone.
You can manage all this information in the wCMS administration interface without any programming. The system lets you enable and disable sources, update them, and track how content is prepared for AI search.
When an answer uses information from a specific subpage, the chatbot can also provide a link to the original content so visitors can learn more.
Smart conversations and predefined questions
Not every visitor finds it easy to ask a precise question right away. Some want to explore what's on offer, while others aren't yet sure which service or product meets their needs.
That's why the AI chatbot combines free-form conversation with predefined questions, suggested answers, and branching conversation flows.
Using the visual editor in wCMS, you can independently shape how the chatbot starts the conversation and guides visitors toward their desired goal.
For example, a visitor interested in building a website can first select the type of project, specify the required features, an approximate budget, and a desired delivery date. They can then continue the conversation with the AI and ask additional questions about the options and development process.
When selling specialist equipment, the chatbot can first determine which product category the customer is interested in, then help them find the relevant information and direct them to a specific product or to submit an inquiry.
You can make the initial steps mandatory, allow visitors to skip them, or offer them a free-form AI conversation right away.
This lets you tailor each chatbot to your business operations, offerings, and the information that matters to you.
From conversation to a concrete business inquiry
One of the most useful features of an AI chatbot is its ability to connect a conversation with the submission of a business inquiry.
When a visitor shows interest in a product or service, the chatbot can direct them to a contact form or a request-for-quote form. Information they entered earlier during the conversation can be automatically added to the form, so they don't need to enter everything again.
The visitor can then review and, if necessary, edit the information, add their contact details, and confirm submission of the inquiry.
The received inquiry is linked to the corresponding conversation and is available in the wCMS administration. This allows your team to see what the potential client was interested in, what requirements they specified, and what information they have already received.
Instead of a generic message such as “I’m interested in your offer,” you can receive a structured inquiry with the potential client’s specific needs and expectations.
This approach makes it easier to prepare an offer, reduces the need for additional questions, and enables more efficient communication. You can also receive email notifications about new inquiries.
Tailored to your visual identity and languages
The chatbot is an integral part of your website, so its appearance and communication style should match your brand.
You can customize the chatbot’s name, greeting message, interface color, form of address, and response style. Visitors access it through a floating icon, and the conversation, suggested replies, and forms are all available within the same interface.
For multilingual websites, separate knowledge bases, messages, and conversation flows can be prepared for each language.
This allows the chatbot to use information and technical terms tailored to the visitor’s language, which is especially useful for companies operating in international markets, tourism projects, and organizations with multilingual offerings.
Since the chatbot was developed as a wCMS module, managing its content naturally builds on the existing system for managing your website’s languages and content.
Reviewing conversations and continuously improving responses
An AI chatbot is not a system that you set up once and never change. As your services, products, and business processes evolve, you can also update the information it has access to.
The administration interface lets you review conversations, received inquiries, and analytics on chatbot usage.
You can identify frequently repeated questions, topics for which there is insufficient information, and responses that need further improvement.
If you notice an inaccurate or incomplete response, you can flag it and prepare a correction or addition to the knowledge base. New information is reviewed and approved before it is used, so you retain control over the content the chatbot presents.
You can also test responses and conversation flows before publishing them. You can prepare flows as drafts, publish new versions, and restore a previous version when needed.
This approach makes it possible to gradually improve the chatbot based on visitors’ actual questions and needs.
Control over access, data, and AI usage
The use of artificial intelligence should be predictable and tailored to the actual needs of your business.
The AI chatbot includes options for managing access to administrative functions, conversation reviews, and data retention settings.
You can also monitor estimated AI model usage and set monthly limits to keep usage costs under control.
The chatbot can be connected to the website’s existing consent management mechanisms, while submitting a business inquiry requires the visitor’s explicit confirmation.
Responses are based on available knowledge sources and the conversation context. If the chatbot does not have enough information to provide a reliable answer, it can ask the user for clarification or direct them to contact your team directly.
The goal is not to replace expert communication when it is needed, but to automate the provision of basic information and simplify the first contact with potential clients.
More than just a chat window
A traditional website usually expects visitors to find information themselves, review the offering, and decide whether to send an inquiry. An AI chatbot enables a more proactive approach, in which visitors gradually find the information they need through conversation.
For service companies, this can mean an easier way to collect requests for quotes. When selling products, the chatbot can help users understand product features and differences. In tourism, it can answer questions about accommodation, amenities, and terms of stay, while in business applications it can provide information about available features and how to use them.
Since it was developed as part of our wCMS system, the chatbot can be tailored to a specific project and upgraded alongside the rest of the website.
The AI chatbot for wCMS brings content, artificial intelligence, and business communication together in a single solution. It gives visitors easier access to information, while providing your company with a new way to understand their needs and receive higher-quality business inquiries.
Add an AI chatbot to your website
Would you like to make it easier for visitors to find information, automate responses to frequently asked questions, or collect more specific business inquiries?
Try our AI Assistant live on this website! Click the Assistant icon in the bottom-right corner and ask a question about our services, solutions, or collaboration opportunities. See firsthand how an AI chatbot can help visitors find information and communicate with your company.
Would you like to offer similar capabilities on your website? Contact us so we can explore together how to tailor an AI chatbot to your offerings, users, and business goals.